Whether it’s print, radio, television or social media, our relationships with media, and our well-earned reputation for being credible, creative, professional and accommodating, reflects years of managing some of our province’s biggest stories.

Pace Group’s roots are in media relations and we have excellent working relationships with media in Vancouver, Victoria, around the province and across the country. Our team has worked in BC newsrooms, so we understand the environment in which journalists operate, and our media plans take into account the time constraints and deadlines they face.

By considering their needs along with those of our clients, we’ve earned an excellent reputation for delivering stories and visuals for television, print and radio – and no one, absolutely no one, mines for creative story ideas like we do. We also provide all manner of written communications in virtually any format, and provide crisis management for a wide range of corporate, government and not-for-profit clients.

And to help clients interact most effectively with the media, Pace Group offers media training sessions which have been sought by some of BC’s highest profile business and union executives, politicians, government officials, board members and judges. Our media and communications staff provide one-on-one and small-group workshops to go over the basics of effective story-telling, and provide opportunities to hone interview skills with on-camera interviews critiqued by experienced news professionals.

Pace Group Media Relations & Communications Services include:

• Media Relations Planning
• Story Mining
• Media Monitoring
• Media Training
• Advisory/News Release Writing, Distribution and Follow-up
• Social Media
• Wire Service Coordination
• Electronic and Traditional Media Kits
• Press Conference Planning and Execution
• Media Tours
• Copy Writing
• Speaking Notes
• Advertising (Creative, Design and Production)
• Website Development
• Marketing & Promotion Strategies
• Crisis Communications

View Our Projects

When it comes to public consultation, it’s critical and worthwhile over the term of any project, to be in regular touch with the community, stakeholders and influencers.

Pace Group has helped public and private sector clients with initiatives that reinforce transparency, accountability, and the value of ongoing communication with the community and interested stakeholders.

Projects have ranged from small public meetings, to staffing and managing large scale province-wide consultation projects and Informational exhibit tours designed to engage the public face-to-face on topics ranging from breast cancer and other health issues, to job creation and new construction projects.

Pace Group Public Relations Services include:

• Strategic Plan Development
• Crisis Management
• Strategic Partnerships, Identification of Key Influencers
• Earned Media Strategies
• Informational Exhibits
• Public Forums & Open Houses
• Targeted Advertising (Traditional and On-line) & Marketing
• Social Media Campaigns
• Focus Groups & Public Consultation
• Contesting

View Our Projects

Pace Group produces some of Metro Vancouver and British Columbia’s highest profile conferences, trade shows, public events, private galas and other special events. Our team is one of the most experienced in the business, with the skills, dedication, expertise, industry connections and attention to detail to ensure every project we undertake is on budget and executed to the complete satisfaction of our clients.

View Our Projects

Our Events & Conferences Services include:

• Project Management
• Strategic Concept Development and Theming
• Budget Development and Tracking
• Run of Show Development and Speaking Notes
• Logistics Coordination and On-site Management
• Sponsorship (Solicitation and Fulfillment)
• Speakers (Selection, Briefing, On-site Management)
• Entertainment Management (Booking and Stage Management)
• Technology Integration
• Invitations and Registration (Online Management, On-site staffing)
• Creative and Brand Development
• Collateral and Signage Development
• Exhibit Design and Development
• Staffing Services
• Facilities Operation Management

“There are people who make things happen, there are people who watch things happen, and there are people who wonder what happened. To be successful, you need to be a person who makes things happen.”
Jim Lovell

In business, you always have a constant partner – government.

Government and its policies are often the deciding factor in your success because it manages the marketplace through its framework of law, taxation and market protections. Government also invests in the infrastructure, the development of skilled labour and opens global channels to the vital capital investment that all operations rely on. Therefore, it’s crucial to not only have insight into the public policy sphere in which one operates, but to have a voice there too.

Pace Group has decades of experience in successfully dealing with public policy matters in wide array of sectors. Our team has been on the inside and knows how the system works, who the players are and how to get through the often daunting process of getting to “yes.”

Pace Group navigates the decision-making channels and ensure your message is heard by government. Because, success means making things happen.

Our Work

About Us

For more than two decades, Pace Group has helped clients tell their stories.

As a full-service communications company, we promote, protect or rehabilitate the reputations of a broad range of public and private sector clients. As a result, we’ve become well-known for being creative, concise and connected in a sometimes crowded field. Whether we’re talking to stakeholders, government or the media, we’ve provided clients with the tools and talent to take good ideas off the drawing board, protect reputations, and build networks of support at home or across the province.

We’ve always believed that we’re all judged by the company we keep. The men and women who work here, as well as the many clients who take us into their confidence, speak volumes about the sort of company we have become.

Meet Our Team

Most of us have been with Pace Group for more than a decade, making us one of the most experienced, connected and trusted communications and events teams in the province.

From our many years of experience, we know first-hand how important it is to work as a team. Individually, we’ve worked in government, in newsrooms and for a wide variety of public and private sector companies, organizations and events – and together, we’ve executed projects in hundreds of BC communities, across Canada as well as internationally.

Norman Stowe
Norman Stowe

Managing Partner

Jordan Humphries
Jordan Humphries

General Manager

Kathi Springer
Kathi Springer

Vice President, Communications & Corporate Relations

Trevor Pancoust
Trevor Pancoust

Director, Media Relations & Communications

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Greg Descantes
Greg Descantes
Director, Media Relations & Communications
Elyse Gawley
Elyse Gawley
Manager, Conferences & Events
Erwin Flores
Erwin Flores
Manager, Accounting Services
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Our Partners

After more than two decades in the events and communications business, Pace Group has worked with every leading supplier of communications and event-related services in BC. Our trusted team of suppliers and subcontractors represent the most reliable and qualified people in their fields.

Vancouver-based Myron Advertising + Design has functioned as our “in-house” creative design firm since the beginning. Myron provides Pace Group clients a wide range of communications support services such as advertising layout and buying, graphic design and production, web design and development, print coordination, social media planning and more.
Myron Advertising and Design

Our Clients

Business Council of British Columbia
Stantec Logo
Province of British Columbia Logo
Helijet Logo
BC Place Stadium Logo
City of Surrey Logo
Vancouver Aquarium Logo
Vancouver Board of Trade
Vancouver Santa Claus Parade Logo
Steelhead LNG Logo
First Nations Health Authority Logo

Contact Us


#500 – 525 Seymour St.,
Vancouver, B.C.
V6B 3H7

Phone: 604.689.1889


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