Bridal Veil Mountain Resort is an ambitious 11,500-acre Whistler-style resort proposed for the mountains just east of Chilliwack. Since early 2021, we have worked as the communications team for the project as it navigates the provincial development application process and focuses on relationship-building with more than 20 local First Nations (Stó:lō) communities.

The project’s key stakeholders include several provincial ministries, FLNRORD’s Mountain Resorts Branch, local MLAs and MPs, the Fraser Valley Regional District, City of Chilliwack, tourism organizations and mayors and councils throughout the Fraser Valley, recreation groups, area residents, the ski industry, environmental organizations and local businesses and residents.

Over the past two years, we’ve played a key role in developing and executing a public relations strategy that has included a mix of engagement and consultation with local First Nations, government relations, public and stakeholder engagement and media relations.

Through BVMR’s website, brochures, social media, virtual public information sessions, billboards, advertising, industry conferences, media coverage, philanthropy, community event sponsorship and exhibits and other outreach initiatives, awareness and approval of the project has grown dramatically among all audiences, with BVMR and independent polling showing significant support for BC next great all-season mountain resort.